80,000 Hours required a pack of assets for a digital ads campaign to re-launch their updated flagship career-planning course.

They requested to see a total of 15 artwork styles, each presenting the core value offering in a unique way.

Each style was delivered in three formats (Square 1:1, Landscape 16:9, and Portrait 9:16), to a particular set of artwork specifications, for compatible display on Google Ads and Meta Ads platforms.